Episode Overview:
In this episode of Founders & Fortitude, host Audrie Dollins sits down with Penny Gibbs, Founder of Moxy Energy Drink. Penny shares her journey from concept to execution, describing her mission to create a health-driven energy drink after realizing how many mainstream options were filled with unhealthy ingredients. What started as a personal need quickly turned into a brand built on impact, fortitude, and perseverance in the unknown.

Audrie and Penny dive into the realities of building a brand with Penny's non-prior industry experience, from formulating the drink to producing it for the masses. This conversation highlights the resilience required to keep moving forward, the importance of surrounding yourself with support, and how the AD Media Group team partnered with Penny to bring her vision to life through design and marketing processes.

Grab a Moxy and join us for an inspiring conversation about drive, passion, and making bold ideas a reality.

Key Takeaways:

• Building with Purpose: Why Penny’s personal health journey was the catalyst for Moxy Energy Drink.
• From Vision to Reality: What it takes to develop a product from scratch without prior experience.
• Fortitude in the Unknown: How persistence drives success when facing challenges in uncharted territory.
• The Power of Support: Why surrounding yourself with the right people is essential to growth.
• Marketing the Mission: How AD Media Group helped shape and amplify Penny’s brand story.

Notable Quotes:

• "I knew energy drinks were part of my daily life, but I didn’t want to compromise my health, so I made it my mission to create a better option." – Penny Gibbs
• "Building a brand is about fortitude, pushing through the unknown, and believing in your why." – Audrie Dollins
• "Surround yourself with people who support your vision, even when the journey feels uncertain." – Penny Gibbs

Links & Resources:
Follow Moxy Energy Drink on Instagram: @drinkmoxy

Learn more at: www.drinkmoxy.com

Follow AD Media Group on Instagram: @admediagrp

Learn more about marketing strategies at: www.admediagroupllc.com

Guest:
Penny Gibbs – Founder, Moxy Energy Drink

Host:
Audrie Dollins – Founder & CEO of AD Media Group, Marketing Strategist
Instagram: @audriedollins

Website: www.audriedollins.com

Website: www.admediagroupllc.com

Final Note:
Launching a product takes courage, persistence, and a clear mission. Whether you are building a new brand, developing a product, or finding your footing in uncharted territory, this episode shows the value of passion, fortitude, and surrounding yourself with the right team.

Capture. Brand. Engage. Let’s Do Big Things.

Episode Powered by:
AD Media Group – @admediagrp