The 401k Playbook

All Things 401k Sales, Marketing, and Prospecting


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This episode dives into the question I get more than any other: How do you grow a 401(k) business?

If you're entering the space or trying to get better at it, you've probably heard a lot of noise. Scripts, shortcuts, and promises that sound too good to be true. I'm not here for that. I'm sharing what actually works, where most advisors go wrong, and what you need to have in place before you worry about sales strategy.

If you want to build a business that lasts, this episode is for you.

Connect with me on LinkedIn if you want to talk more. And if you enjoy the show, a quick review goes a long way.

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The 401k PlaybookBy Grant Ellis

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