In this episode of All Things Circular, host Rich Bulger sits down with Matt Leavell, CEO of BuyLow Warehouse and founder of WHSL Market, to unpack the realities of the liquidation industry and why relationships, speed, and adaptability define success in the secondary supply chain.
Matt shares his journey from entrepreneurship across multiple industries into liquidation, where he quickly learned that unlike traditional business models, this space is constantly shifting. Contracts change, supply disappears, pricing fluctuates, and the strategies that work today may not work tomorrow. Instead of relying on rigid systems, success in liquidation often comes down to recognizing opportunity in real time and executing quickly while maintaining trust and integrity.
The conversation dives into the fundamentals of liquidation and why it plays such a critical role in the circular economy. From returns and overstock to undeliverable inventory and shelf pulls, Matt breaks down how products enter the secondary market and why retailers and brands rely on partners to extract value from inventory they can no longer sell through traditional channels.
A key theme throughout the episode is the lack of formal education in reverse logistics and liquidation. Most operators in the space are self-taught problem solvers, learning through experience, relationships, and hard-earned lessons. This gap in education is one of the driving forces behind WHSL Market, a conference designed to bring together small to mid-sized liquidators for networking, learning, and real-world insight that can’t be found in textbooks.
Matt also shares the vision behind WHSL Market, including its focus on integrity, transparency, and connection. From the implementation of a morals and ethics pledge to curated education and high-value networking opportunities, the event is built to help operators grow their businesses while building trust in an industry that has historically struggled with inconsistency.
The episode also tackles a common misconception in the industry: that brokers don’t add value. Matt explains the difference between transactional “couch brokers” and professional brokers who create real value by building relationships, reducing risk, and helping buyers navigate an unpredictable marketplace.
Whether you’re new to liquidation or deep in the secondary market, this episode offers a practical look at how products move after first use, why relationships matter more than ever, and how operators can position themselves to win in an industry defined by constant change.
If you’re planning to attend WHSL Market, don’t miss the All Things Circular Masterclass, a hands-on session designed to help you better understand reverse logistics, the secondary supply chain, and how to unlock more value from returned and excess inventory.
Register for the masterclass here: https://whslmarket2026.eventify.io/t2/tickets/A58A85
Visit our website to learn more:https://allthingscircular.com
Connect with Rich: https://www.linkedin.com/in/rich-bulger/
Connect with Matt: https://www.linkedin.com/in/matthewleavell/
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Our podcast focuses mostly on:Circular Economy, Sustainable Living, Sustainability, Eco-Friendly, Recycling, Zero Waste, Environmentalism, Green Economy, Climate Change, Business Sustainability, Waste Management, Renewable Resources, Eco-Innovation, Supply Chain, Business, Circularity, Environmental Impact, Life Cycle Assessment, Upcycling, Downcycling, Closed Loop System, Sustainable Practices, Resource Recovery, Circular Strategies, Podcast, Alternative Materials, Reverse Logistics, ITAD, Lifecycle Services, Product Sourcing, and more!