BlueCollar.CEO –
Nancy O'Hare-Zika is the Owner of Yellow Dog Creative (formally Swick Media), a full-service marketing agency with a strategic focus on companies in the skilled trades. They offer videography, audio production, graphic design, animation, brand development, creative writing, media strategy, and buying services. Previously, Nancy was the General Manager of Swick Home Services. She is also the Owner and CEO of Gavel Marketing.

In this episode of Blue Collar.CEO, Ryan and Nancy talk about the struggles of hiring great people for the trades, why the problem exists, the internal changes to make at your company to attract talent, the role of marketing, attracting the spouse of a technician, and other strategies.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.