The Service Profit-Chain is an all-weather friend, for all seasons, for all reasons to business leaders in service industries.

A question Craig regularly gets asked - the SPC links run sequentially from left to right, so how do I keep on the SPC path, when confronted with revenue and profit challenges?

When in doubt, it’s always best to ask our people. Today, Craig invites us to take a culture audit questionnaire. Once answered and discussed, a response to the question posed, will become abundantly clear.