In today's episode, we’ll talk about the three different types of leads for your business and why it’s important that you don’t approach them in exactly the same way and understand the differences to see more strategies, more customers and more sales coming. This episode will be very specific and related to the generation of leads for your possible, probable and already customer.

We also will dive deeper into how you can gain more customers if you use the right strategies to convert and create more customer loyalty. We’re identifying where you are in your own sales process and how your marketing efforts can help support you in growing and maximizing those opportunities so that you can get more clients and more sales. Let's dive in! 

    

Biggest Takeaways:    

• Hot leads are usually the smallest percentage of your market.
• You're going to have about 3% of the total number of people that you are talking to about your products and services that are in this hot category
• Hot leads or hot deals are ones that are about to imminently close, that person is ready to buy
• Your customers are actively seeking for a solution that will solve the problem that they are struggling with.
• Just because people are not yet ready to buy, that's not a bad thing.
• Warm is better than cold because warm people have self-identified in some way. They have said "I'm interested".
• The sales game is a long game.
• Most of the time, your cold market is your biggest and broadest audience.
• Content marketing is a great way to start attracting them.
• The AIDA method: Awareness, interest, desire, and action.
• It is about moving people from cold to warm and then warm to hot
• The definition of a hot lead for our purposes today is somebody who is ready to buy or has made the purchase.
• You can't just all of a sudden decide to promote only when it's time to sell.
• People remember how you made them feel.
• You need to keep moving people forward and you still need to stay connected to those who are not yet ready to move forward.
• Just train your clients to take action, because the more that you can do that, the easier it becomes for them to actually take action when it comes time for them to buy.
• People tend to unconsciously select information that supports their views, but ignore those that contradict it.

 

Highlights:

• The Hot Leads - Understanding the Concept Behind It [01:29]
• Things to think about [03:03]
• Warm leads are people who now know about you [04:55]
• Warm is better than cold [05:55]
• How do you identify people who are in your warm market? [06:24]
• The cold leads [11:35]
• The whole sales funnel approach [15:41]
• Consistent Leads - A Mini Course to Improve Your Business Leads! [17:19]
• Cold leads in terms of your marketing efforts [18:42]
• Awareness, Interest, Desire, and Action - The A.I.D.A Method [19:20]
• It's really important for you to have a really in-depth knowledge about this [22:01]
• Thinking about marketing efforts focused on cold audience [22:57]
• Moving people from cold to warm [23:30]
• A.I.D.A. Method works across all the three categories [24:34]
• The Moments of Truth [25:53]
• The Key thing [28:09]
• The purpose of your content is about identifying people ready to move to the next step [29:23]
• How do you market your hot leads? [32:52]
• Remind them that they have made a good decision [37:07]
• How to do this without making things overly complicated? (even if you have a small team) [39:42]
• Sales Mastery Society - An Opportunity to grow your business and yourself as a entrepreneur [41:23]

🎙 Previously Episodes Mentioned on This Episode and Powerful Resource Episodes:

• Episode 10: Mastering The 7 Critical Steps Of Your Sales Process - Listen Now: https://www.susanmcvea.com/s1ep10 
• Episode 17 - Why Lead Generation Is A Sales Problem – Listen Now: https://www.susanmcvea.com/s1ep17
• Episode 81 - 5 Strategies to Get More Clients Even With A Tiny List Audience Or Following – Listen Now: https://www.susanmcvea.com/s1ep81
• Episode 146 - 4 Key Questions to Ask When Investing – Listen Now: https://www.susanmcvea.com/s1ep146
• Episode 147 - How to Handle Market Volatility – Listen Now: https://www.susanmcvea.com/s1ep147

 

🎙 Powerful Resource:

 

• How do the rich make money? - YouTube Video - Click here to watch!

 

 

Need consistent leads?

Before you spend more hours on any social media platform, make sure you know how to generate consistent leads on demand. Don’t get trapped spending hours with little to show for your efforts or talking to tire kickers who have no intention to buy from you! In 5 days, you’ll know exactly what you’re offering, who your best buyer is and what they are actually buying so you can create a never-ending supply of leads.

The best part? You can grab yours for a limited time for only $7 instead of $97! 💥www.susanmcvea.com/consistentleads

Sponsored by:

Sales Mastery Society: Want to close $2,000 - $800,000 contracts just like my clients? Join my exclusive inner circle of ambitious, driven entrepreneurs wanting to master their sales, create more impact and help more people with their business. Learn more about my 4-step framework and repeatable sales system that helps you attract, convert and retain more clients over here. 👉🏼 www.salesmasterysociety.com   

 

Resources to Help You Master the Sales Game!

They are the perfect companion to my Master the Sales Game podcast, so you can take the next step to getting more of those sales 😊

1. Selling to Her - grab my quick assessment to figure out how well you’re currently selling to women as well as how to get my help to close the gaps! Grab your copy now.
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3. Turn “I Can’t Afford It.” Into “Sign Me Up!” - Overcome price objections to get more sales, more paying clients and turn those Nos into Yeses! Grab your free copy now.
    
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Join Sell with More Ease:

If you're done with wasting time on tire kickers and desire to increase the closing rate on your sales calls and get your dream clients to work with you so that you can grow and scale your business faster than you ever have, click here to join the waitlist for Sell With More Ease and be the first to know when doors open!

 

Send me your burning questions:

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