You’ve heard of an MQL — but what about an EQL? 
In a world where 30% of all trade is slated to go through ecosystems by 2025, the go-to-market exercise can no longer be thought of as simply marketing and sales. 
Ecosystems are the true top of the funnel — and it’s time we acknowledge it. 
Today’s guest, Allan Adler, Managing Partner at Digital Bridge Partners, is one of the few out there sounding the alarm on this and other ways the shifting role of ecosystems will shape the coming decade. 
Join us as we discuss:
How ecosystems have fundamentally altered the go-to-market landscape
Why ecosystems are a CEO function
The evolution of the funnel and the rise of EQLs   


Here are some additional episodes featuring other ecosystem leaders that might interest you: 
#121 Aligning Ecosystem Strategy with Your Customer as the North Star with Lara Caimi, Chief Partner Officer, ServiceNow 
#122 There’s No Easy Button For Partnering with Nicole Napiltonia, VP Of Alliances and OEM Sales, at Barracuda 
#106 The Secrets to Managing Alliances Like Microsoft with David Totten, Chief Technology Officer, US Partner Ecosystem at Microsoft 
#97 Why Quality Always Beats Quantity in Software Ecosystems with Tom Roberts, Senior Vice President at the Global Partner Organization over at SAP.  


Links & Resources 
Learn more about how WorkSpan helps customers accelerate their ecosystem flywheel through Co-selling, Co-innovating, Co-investing, and Co-marketing. 
Subscribe to the Ecosystem Aces Podcast on Apple Podcast, Spotify, Stitcher, Google Podcast. 
Join the WorkSpan Community to engage with other partner ecosystem leaders on best practices, news, events, jobs, and other tips to advance your career in partnering.
Find insightful articles on how to lead and get the most out of your partner ecosystem on the WorkSpan blog.
Download the Best Practices Guide for Ecosystem Business Management 
Download the Ultimate Guide for Partner Incentives and Market Development Funds  
To contact the host, Chip Rodgers, with topic ideas, suggest a guest, or join the conversation about modern partnering, he can be reached on Twitter, LinkedIn, or send Chip an email at: [email protected]  


This episode of Ecosystem Aces is sponsored by WorkSpan.  
WorkSpan is the #1 ecosystem business management platform. We give CROs a digital platform to turbocharge indirect revenue with their partner teams at higher win rates and lower costs. We connect your partners on a live network with cross-company business applications to build, market, and sell together. We power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in the joint pipeline.