As part of our Boiling Point Process live event in December 2018 in Saint John, New Brunswick, we invited four sets of guests to join us on stage for live recordings of The Boiling Point. If you don’t know Allan Gates, you need to check out Huddle and Bonfire for all the fantastic work he is doing. In this episode, Allan joined us to give his experience around Defining Your Avatar, which is the first step in our Boiling Point Process: 4 Steps to Be Heard In A Noisy Market.