#056 - Today I am speaking with Allegra Mangione, marketing strategy specialist and Founder of Catharsis, a marketing firm focused exclusively on nonprofits.  We discuss Allegra’s 5 step strategic marketing roadmap for nonprofits.

1 Identify Your Audience
2 Set Marketing Goals
3 Marketing Channels
4 What messages do you share with your audience?
5 Evaluate

I love Allegra’s advice on why it's important to niche down on your audience…

“Charities and nonprofit organizations think, I wanna reach everybody - we have to reach everybody with our mission. The issue with that is if you're trying to reach everybody, you likely won't be able to reach anybody.”

Be sure to stick around until the end to hear what in Allegra helped a client grow their Instagram following by 50% in a year.