Please welcome my friend Allen Brouwer. Allen is a father of two, an accomplished entrepreneur, a boat and nature lover, and a wicked combination of both good-looking and charming.

We chat about his old company, BestSelf Co., which he co-founded. It was the only company to win both Shopify's Build-a-Business and Build-a-Bigger-Business. And his new company, WithLove, which he also co-founded, offers a deceptively simple, delicious protein and gut health powder specifically made for kids.

(Trust me, there's more to this than meets the eye.)

Thanks for coming on, Allen.

Allen Brouwer Quotes From the Episode

"Every time I tried just making money or building a business because I saw an opportunity or an arbitrage… it just never worked."

- Allen Brouwer on misaligned ventures and how to find purpose.

"If I have one practice that I do consistently… It's prayer."

- Allen Brouwer on how prayer, like meditation, anchors him daily.

"If I didn't know the impact that it had with me personally and the impact that it has had with our customers… it probably wouldn't give me the conviction to keep going."

- Allen Brouwer on how he found resilience in pursuing his purpose.

Additional Resources

• WithLove
• WithLove on YouTube
• Allen Brouwer on LinkedIn
• Allen Brouwer on Instagram

Show Notes

• 02:42 – Meet Allen Brouwer and the Story Behind WithLove
• 07:27 – When a Family Health Scare Became a Founder's Wake-Up Call
• 12:02 – The Kitchen Experiments That Turned Into a Wellness Startup
• 16:07 – The Hidden Link Between Gut Health and Childhood Behavior
• 21:05 – Why Today's Food Has 50% Less Nutrients—and What That Means
• 25:02 – WithLove's Product Development and Ingredient Philosophy
• 29:02 – Creating a Parent-Focused Supplement for Nervous System Health
• 33:13 – The Difference Between Profit-Driven and Purpose-Driven Ventures
• 37:42 – Personal Conviction: What Keeps Allen Going Through the Dips
• 42:31 – Allen's Spiritual Practices, Prayer, and Morning Flow
• 48:04 – How Allen and His Partner Ash Make Life and Business Work
• 53:10 – How to Connect with Allen and Learn More About WithLove

Great ideas. Bold conversations. Be part of it, connect with us on X, Facebook, Instagram, or LinkedIn.