Just on the strength and uniqueness of his ideas, Allen Fahden has gotten the attention of people in groups of up to 50 million. His One-Book Book Store, ReadDundant, appeared in People Magazine, on ABC News, the BBC, National Public Radio and in major city newspapers. As a speaker he appeared for 25 of the top 100 companies in the world, ranging from Jeff Bezos and his top people at Amazon.com to Coca-Cola, GE, Disney and a TED talk. Shell Oil reported that using Allen’s techniques saved them a million dollars per team.