Allen Gannett, the CEO at TrackMaven, was a recent guest on B2B Nation. In this episode, we discussed how to become a more data-driven marketer, how Snapchat can be used for B2B, the best social channels for paid media, Content Marketing World 2016, and more!

Allen Gannett: Data-Driven Marketing is More than Running Reports

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Allen Gannett: Data-Driven Marketing is More than Running Reports

Allen Gannett: Data-Driven Marketing is More than Running Reports