💥My guest today is Allen Lim founder of Skratch Labs , company that makes sports nutrition products such as hydration mixes and energy bars.

💥But before starting Skratch Labs, Allen worked in professional cycling as a trainer and coach for the most elite cyclists in the world, like Floyd Landis, Christian Van De Velde, and yes..Lance Armstrong.  

💥After a very difficult career in pro cycling Allen found himself unemployed, not knowing what his next chapter was going to be.

💥He literally had to start from scratch. But as Allen says, the trauma from being exposed to the world of cycling, gave him a real sense of purpose to make things better

💥On this conversation Allen also talks about his parent's journey from China to the US, growing up in Los Angeles (which was not easy for him), how he got into cycling, and of course, how he started Skratch Labs.

💥This is a story of picking yourself up, starting all over again and never ever giving up!