In this episode of Founders Future, with host Milan Kohut, we’re joined by Allie Barton, founder of Phoenix Wellness, a high-touch online coaching practice helping busy moms lose fat, build strength, and reclaim confidence without burnout. Allie shares her deeply personal journey—from battling drug addiction in her twenties and becoming a single mom, to overcoming postpartum depression, rebuilding her health, and transforming her life through strength training and nutrition. What began as a weight-loss goal evolved into something far more powerful: a commitment to helping women become strong, capable, and confident—not smaller, but stronger.

Allie opens up about launching her business while raising two young children, the lessons she learned working as an assistant coach, and why she ultimately rebranded to Phoenix Wellness—a reflection of rising from the ashes of her past. Today, she offers highly individualized one-on-one coaching rooted in habit-building, macro tracking, functional health, and mindset work. With an intentionally capped client roster, organic lead generation, and a focus on authenticity over scale, Allie is building a purpose-driven business designed for impact, alignment, and long-term transformation—for both her clients and herself.