Allison joins us this week from SideKickPortraits. She's an artist and illustrator who digitally paints portraits of pets. Allison got her start with e-commerce on Fivrr but she transitioned to Etsy last December and hasn't looked back since. She talks about a lot of what worked for her, like focusing on solid SEO keywords, putting her digital paintings into frames for her listing photos, offering upsell options in listings, jumpstarting reviews with coupons, her mailing list and more!