As a 23 year old woman living in New York City and freshly departed from ballet, Allison Parc began going out on dates. But on these dates, she found herself being extremely nervous because she didn’t know how or what to drink.

Thus, she began educating herself, going to tastings and art galleries around the city, learning more about wine, beer, and spirits.

And through her learning, Allison became intrigued by terroir, a term used to describe a sense of place in the small and taste of a liquid. 

Which made Allison curious,

Did terroir exist in whisky?

And as she continued following her curiosity, she realized she couldn’t find anyone who was making the kind of whisky she envisioned could be made in her head...

One that would embody French terroir, made in the heart of Cognac, France. 

So, she continued investigating by traveling to France and meeting farmers and distillers, asking if there was anyone who would make this whisky for her… and their responses were flat out no’s. 

But amidst all the no’s, it only takes one yes. And when Allison found her yes, she was willing to put her whole life savings on the line and patiently wait years until her whisky, Brenne, would be ready to be presented to NYC and beyond in 2012.

 

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