<p>Alma Rotaru is a Senior Visual Designer in Tangity Rome and she had over 20 years of experience as a ballerina. There are noticeable parallels between these two professions such as the importance of visual aesthetics or the flexibility of the iterative process. Many of the values Alma learned in her youth have become cornerstones of her work as a designer.</p>

Alma Rotaru is a Senior Visual Designer in Tangity Rome and she had over 20 years of experience as a ballerina. There are noticeable parallels between these two professions such as the importance of visual aesthetics or the flexibility of the iterative process. Many of the values Alma learned in her youth have become cornerstones of her work as a designer.

Alma untangled - Ballet and design, flexibility and visual aesthetics - S1

Stories about design and designers from Tangity, the NTT DATA Design Network. We think of design not as something physical but as an idea — the idea that we can improve everything. We know that when we see tangles in digital services or find ourselves trapped inside our own devices, design can help. We are The Untanglers, part of a global collective of enthusiastic and independent-minded individuals. We humanize complexity.

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Alma untangled - Ballet and design, flexibility and visual aesthetics - S1

Alma untangled - Ballet and design, flexibility and visual aesthetics - S1