In 2012, after retiring from a career in investment management, Jörn launched the Wine Elite Sommelier Company, a comprehensive suite of services dedicated to corporate events and hotel advisory. The Wine Elite Sommelier Company have since been retained by the who-is-who of U.S. corporations, executive groups, luxury hotels and special event venues. 

The Wine Elite is known for a systematic and objective approach to advanced wine tasting appreciation, often using a proprietary blind-tasting approach that has become very popular.

The Wine Elite Sommelier Company works with large corporations and top hotels to deliver first-rate event experiences with a wine orientation. By leveraging our nationwide network of certified sommeliers, we are the only company in the country with the capability of integrated event execution of all types.