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Alok Kejriwal on acing consumer engagement in an over-marketed world
170 million app downloads, 85% business outside India and 0 marketing spend. Our guest in this episode of Building it up has made these astronomical numbers true for his start-up. With a razor-focus on creating businesses that weigh high on the ‘engagement’, he has built, scaled and sold three successful companies in India & abroad.
How did he do it?
“By building great products that sell themselves”.
Alok Kejriwal, CEO of one of the leading casual mobile game companies in the world- Games2win, takes us through his journey from being a socks manufacturer to becoming a successful internet entrepreneur, investor, mentor and author. Alok talks about how it was to go global and scale his business in China in early 2000s, how he built an app that ranked #1 on Google Play Store in USA and what made Games2win one of the top games company from India.
All this & much more on this episode of Building It Up!
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By Building It Up with Bertelsmann170 million app downloads, 85% business outside India and 0 marketing spend. Our guest in this episode of Building it up has made these astronomical numbers true for his start-up. With a razor-focus on creating businesses that weigh high on the ‘engagement’, he has built, scaled and sold three successful companies in India & abroad.
How did he do it?
“By building great products that sell themselves”.
Alok Kejriwal, CEO of one of the leading casual mobile game companies in the world- Games2win, takes us through his journey from being a socks manufacturer to becoming a successful internet entrepreneur, investor, mentor and author. Alok talks about how it was to go global and scale his business in China in early 2000s, how he built an app that ranked #1 on Google Play Store in USA and what made Games2win one of the top games company from India.
All this & much more on this episode of Building It Up!