Chip Griffin and Gini Dietrich explain why producing lots of detailed proposals for prospects may not be the best path for business development in the agency environment.

ALP 10: Why your agency shouldn't play the proposal game

For Immediate Release is co-hosted by Neville Hobson, based in Wokingham, Berkshire, England, and Shel Holtz, based in Concord, California, USA. Hobson and Holtz are two seasoned communications professionals who believe they have something to say.

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ALP 10: Why your agency shouldn't play the proposal game

ALP 10: Why your agency shouldn't play the proposal game