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ALP 126: The relationship between bottled water and agency pricing


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The same bottle of water costs the same to make but is priced differently if you get it at a convenience store, grocery chain, or four-star hotel.
What can you learn about that when it comes to pricing and positioning your agency? Are your lower-priced clients that much easier to service than the high-ticket ones?
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FIR Podcast NetworkBy FIR Podcast Network

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