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In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.
Continue Reading →
The post ALP 160: How to allocate your client’s PESO budget appeared first on FIR Podcast Network.
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In this episode, Chip and Gini explore how agencies should approach this question, both when developing their own strategies for clients as well as for helping to guide the client on their overall communications planning.
Continue Reading →
The post ALP 160: How to allocate your client’s PESO budget appeared first on FIR Podcast Network.