In this episode, Chip and Gini discuss PR professionals wanting a seat at the table when it comes to business decision-making.

They explore the need for PR professionals to build relationships across departments, understand business dynamics, and communicate openly with other stakeholders.

The conversation emphasizes the value of collaboration, learning from each other, and navigating interdepartmental challenges to drive business growth and improve client relationships. [read the transcript]

The post ALP 252: Strengthening your PR agency’s role in business decisions appeared first on FIR Podcast Network.