In this episode, Chip Griffin and Gini Dietrich discuss why your agency should have a focus and how it will make you more successful.

Then they take a look at the different ways that you can have focus. Gini advises thinking about what you’re providing and who you’re providing it to, while Chip goes a bit further and suggests following the Who-What-Where-When-How-Why construct so familiar to anyone who has come from a journalism background (or who took a writing class in school).

[read the transcript]