Karla Singson is an award-winning writer, public speaker, and entrepreneur. Her strengths lie in sales, marketing, and growth. Some of her biggest (personal) business wins include turning her flower shop into a dealership / franchise, expanding her events company to Las Vegas, USA, and helping dozens of stay-at-home Filipina moms become first-time millionaires.
Currently, she leads Scalewind, a managed outsourcing company with offices in Las Vegas (USA) and Manila (Philippines). Scalewind’s biggest win is going from zero to a million dollar company in a year, over the pandemic, without spending anything on ads.
This week on the AIM Podcast, We are diving into Using Your Personal Brand As Leverage, Effective Marketing Strategies, and Why/When you need to outsource for your business. Karla is phenomenal at what she does and uses her charismatic personality to show how she is able to build dominant brands.
Why you should use your personal brand
When you should outsource
Why we need to foster/cultivate relationships
Why you need to be you
How we can scale our business by focusing what we are good at“Yeah, a big part of my growth in business is always like relationship management. I think step one is being good, what you do, being actually able to solve the problems that you promised to solve. And that's why I said when that is taken care of, then you feel safe to be yourself and build your personal brand or even build a brand around your business.
So cuz the thing that people, you know Two differently is sometimes they are so concerned of their personal brand because they feel like they have to sell so much. Why? Because they're not competent enough. So why are you always trying to get new clients? It's because you can't keep the ones you have probably right.
So and that's why they find it very hard, cuz they always have, you know, they, they have to be the dancing monkey. That's what we say. They're dancing monkey in their business. The dancing monkey outside the circus, calling people to come in. But that gets super tiring. But, you know but that's what happens if you're not really that good at what you do” - Karla Singson
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Alpha Influence Media Site https://1-alundas.systeme.io/aim?fbclid=IwAR17zLYyXdusybryxEjdDmk1f0xK0NBJIBL-8vCQ1OTxscegsY0w2OPZpd8
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