Alpha Signal

Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our "experiencing selves" and our "remembering selves" perceive happiness differently. This new insight has profound implications for economics, public policy -- and our own self-awareness.

Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life's setbacks -- including death itself -- at the university's 114th Commencement on June 12, 2005.

About 99 percent of the people who start marathons in the United States finish them. That's an astoundingly high number considering the pain and turmoil that every marathon runner faces. What each runner has in common, says author Jesse Itzler, is that they hit a wall where their mental resources are exhausted. At this point, sheer physical will maintains their strength — and this is the will that everyone has, but we seldom know how to tap into it.

Itzler's way to break through his own mental barriers was to invite a Navy SEAL to live with him and his family for a month. First item on the agenda? Doing over 100 pull-ups. The lesson wasn't about physical fitness, but about mental fitness and how we each have an unused reservoir of strength and determination inside of us.

Sam Harris is the author of the New York Times bestsellers, The End of Faith and Letter to a Christian Nation. The End of Faith won the 2005 PEN Award for Nonfiction.

Mr. Harris' writing has been published in over ten languages. He and his work have been discussed in Newsweek, TIME, The New York Times, Scientific American, Rolling Stone, and many other journals. His writing has appeared in Newsweek, The Los Angeles Times, The Times (London), The Boston Globe, The Atlantic, Nature, The Annals of Neurology, and elsewhere.

Mr. Harris is a graduate in philosophy from Stanford University and holds a PhD in neuroscience from UCLA, where he studied the neural basis of belief with functional magnetic resonance imaging (fMRI). He is also a Co-Founder and CEO of Project Reason.

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

The Alpha Signal Podcast hosts accessible, big-picture conversations about the nature of intelligence with some of the most interesting people from a variety of perspectives including machine learning, neuroscience, philosophy, psychology, economics, mathematics, cognitive science and more.

Dan Ariely is the James B Duke Professor of Psychology and Behavioral Economics at Duke University. He is the founder of The Center for Advanced Hindsight and co-founder of BEworks, which helps business leaders apply scientific thinking to their marketing and operational challenges. His books include Predictably Irrational and The Upside of Irrationality, both of which became New York Times best-sellers. as well as The Honest Truth about Dishonesty and his latest, Irrationally Yours.

Ariely publishes widely in the leading scholarly journals in economics, psychology, and business. His work has been featured in a variety of media including The New York Times, Wall Street Journal, Washington Post, Boston Globe, Business 2.0, Scientific American, Science and CNN.