AlphaSights CMO, Gabriela Henault, takes the hot seat on this episode of Radically Transparent. According to Gabreila, it’s no secret people are the lifeblood of every business. But when it comes to building an authentic employer branding strategy, it can be challenging to align the expectations of what new and existing talent want with what a brand can realistically offer. Holding back nothing, Gabriela focuses on how organizations can do recruitment marketing authentically. She outlines how marketing has become central to B2B organizations and how her team gets involved in every aspect of problem-solving– which has a massive, company-wide positive impact. And most importantly, she speaks candidly about how she is meeting employees and candidates where they are in their expectations by asking herself difficult questions about what candidates want vs. what they need.