What if your most powerful end-of-year strategy didn't involve discount codes, last-minute launches, or hustling through the holidays?

In this episode of the Deeply Rooted Business Podcast, we’re flipping the script on the traditional sales push. Whether you’re feeling launch fatigue, resisting FOMO, or craving more clarity heading into 2025, Jess and Rachel share three grounded—but strategic—ways to finish strong without sacrificing your sanity.

In this episode, we cover:

• 02:15 Why your seasonal sales trends matter more than FOMO
• 04:34 The power of referral sources (and what to prioritize instead of discovery calls)
• 05:59 How to audit your content for low-lift, high-impact visibility
• 08:25 Rest as revenue: why slowing down is part of your growth plan
• 10:33 Decluttering your business (and life) before the new year
• 14:14 Making legacy-driven decisions that pay off long term

Links and resoruces mentioned:

• End-of-Year Reflection and Business Planning: https://player.captivate.fm/episode/3cb45757-c103-4ef0-9007-ac285e90b58e/
• Email Essentials: https://gal-agency.com/essentials-kit
• How to Convert Distracted Leads Without Chasing Algorithms: https://gal-agency.com/convert-distracted-leads-email-marketing/
• The Algorithm-Optional Marketing Plan Limited Podcast Series: https://gal-agency.com/algorithm-optional

Meet Your Hosts

Jessica Walther is the founder and CEO of The Launch Collaborative and Sustainable Success Systems. As a launch strategist and systems consultant, Jess is dedicated to helping solo business owners and small-but-mighty teams build businesses that deliver both peace and profit. She specializes in creating sustainable growth strategies that align with her clients' values and lifestyles.

Rachel Lopez is the founder and CEO of Gal Marketing Agency, a boutique email marketing and strategy firm. With over a decade of experience, Rachel helps heart-driven entrepreneurs craft intentional marketing strategies that attract, nurture, and convert leads sustainably. Her human-first approach ensures that marketing efforts feel authentic and effective .

Together, Jess and Rachel blend systems, storytelling, and soulful strategy to help you grow a business that's deeply aligned with your life—not just your revenue goals.

Connect With Us:

Jess Website

Rachel's Website

Learn with Us

Get Jess's Sustainable Success Systems Starter Kit, a Notion Business Management Systems that takes your business from overwhelmed to organized with 4 foundational workflows. <>

Diagnose Common Launch Problems and Fix Them Fast! Get the Launch Cure Guide : https://www.thelaunchcollaborative.com/launch-cure

Get Rachel's Guide to a High-Converting Email list to learn 4 shifts to elevate your emails & embrace sustainability in your marketing. <>

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