From radical transparency to Guinness World Records, Planted is the alternative meat startup taking Switzerland by storm. In this week's episode we chat to Christoph Jenny, one of Planted's four co-founders, about his journey to starting the company and their approach to innovation. We also discuss their (literally) see-through production process, the benefits of having their own factory, and the power that can arise from being faced with a challenge.

Blog: Alt Meat Ambition