Bask in the afterglow of knowing you created a truly fulfilling marketing message because you remembered to add alt text! 

In this episode of marketingXP, Rachel Moore challenges the notion that "we're marketing to literally everyone" by asking if we're including alt text in our images. She breaks down three simple ways to make alt text effective and why it's so important. 

She's not the only one asking the world for more accessible marketing! This week's tool tip points all of us to accessible-social.com, a website full of all the ways we truly can market to everyone by making what we create accessible as widely as possible. 

For the full episode transcript and the PowerUp executive slide on this topic, head on over to But Wait, There's Moore.