The games industry is in the “midst of a revolution,” and Shalom Michaeli, Managing Director of Alternative App Stores at Digital Turbine, emphasizes that how brands act now will directly impact their revenue and performance in the years ahead. This is a make-or-break moment for studios across genres, as developers increasingly turn to alternative stores as a growth strategy in 2025. In this exclusive Gamesforum Barcelona interview, Shalom joins Peggy Anne Salz to unveil the first-mover advantages developers can seize before the market becomes saturated—plus the actionable steps any studio can take today to position itself for sustained growth.

Shalom Michaeli - https://www.linkedin.com/in/shalom-michaeli-19b54742/

Digital Turbine - https://www.digitalturbine.com/

CHAPTER TIMESTAMPS

00:00 - Intro

01:20 - The opportunities in alternative stores

06:38 - Alternatives as a strategy not a tactic