In this episode of Altogether Better by Suma, we sit down with Laura from Seep to talk about rethinking everyday cleaning.

We explore how small swaps – from plastic-free sponges to reusable cloths – can make a real difference, without compromising on performance. Along the way, we dig into Seep’s origin story, what it means to be a B Corp, and how consumer habits are starting to shift towards more sustainable choices.

We also chat about the future of the cleaning category, the role of social media in driving behaviour change, and why the products we use at home matter more than we might think.

If you’re looking for practical ways to reduce waste, challenge the “eco means less effective” myth, and discover a brand doing things differently, this one’s for you.