In this inspiring episode of Altrincham Talks: The Business Edit, we sit down with Hannah Norburn - founder of Project You, reality TV personality, personal trainer, and passionate ADHD advocate.

After realising the corporate world wasn’t the right fit, Hannah retrained as a PT a decade ago, setting the foundation for what would eventually become Project You - the innovative, inclusive fitness space she launched during lockdown, just four years ago. What began as a bold pivot in uncertain times has since grown into a thriving community that’s redefining what a gym can be.

Hannah shares her personal journey, including her recent ADHD diagnosis just 12 months ago, and opens up about how it impacts her as a business owner - from the challenges of overwhelm and scattered focus to the superpowers of hyperfocus, creativity, and deep passion for her work.

We also explore what makes Project You truly different: a space built around real people, not just fitness goals - where mental wellbeing, support, and individuality are just as important as physical transformation.

This episode is a must-listen for anyone navigating business, neurodiversity, or looking to create something that genuinely reflects who they are.