In this episode of Almabase Spotlights Podcast, we are in conversation with Tyler Reich, Associate Vice President for University Relations at Willamette University, Salem, Oregon. Starting from a commendable career in politics, Tyler now has many feathers in his cap as an advancement professional. He truly believes that alumni belong at the center of engagement strategies. The result of these alumni-centric strategies? Fundraising success! Tune in to listen to the metrics, campaign ideas, and strategies that certainly prove that alumni centricity and fundraising go hand in hand.