In this conversation, Chloe Emme interviews Alvin Chingcuanco, a creative operations professional known for his unique blend of marketing expertise and project management skills. They discuss Alvin's journey to his current role at Pantone, the challenges of client communication, the integration of AI in creative processes, and the importance of balancing creativity with logic. Alvin shares insights on navigating the complexities of partnerships, the significance of color in branding, and the value of maintaining a positive mindset in professional settings. The conversation also touches on memorable projects, the sensory experience of color, and the lessons learned from challenging situations.Find I Made That on Instagram @IMadeThat.CoKeywordsCreative Operations, Project Management, Pantone, Marketing, AI, Communication, Branding, Color Theory, Career Journey, Client RelationsChapters00:00 Introduction to a Creative Operations Unicorn02:24 Understanding the Role of a Project Manager06:42 Career Journey and the Path to Pantone11:23 Embracing Challenges and Learning Opportunities15:21 Navigating Client Relationships and Communication19:43 The Role of AI in Creative Operations22:54 Balancing Logic and Creativity25:29 Highlighting Notable Projects and Achievements29:09 The Process of Color Development and Branding38:48 Experiential Marketing and the Five Senses44:35 Finding Inspiration in Everyday Life49:48 The Importance of Positivity in Professional Life53:30 A Wild Wedding Story and Lessons Learned