Schmarketing: A Jargon Detox for Marketers

Always Be Cleansing ("Jargon Detox")


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Jargon. We’ve all heard it, we’ve all said it, and let’s be honest—we’ve all pretended to understand it. It starts with something harmless, like “ideate,” and suddenly, you’re in a meeting suggesting we “take this offline.” And suddenly, you’re nodding, agreeing to “circle back” as if you’ve just made a life-changing decision. It’s like watching yourself in a bad movie where every line makes you cringe, but you can’t stop saying them. The next thing you know, you’re “double-clicking” on ideas that don’t even need a single click, wondering how you got here. 

It’s time for a Jargon Detox, where you escape the buzzword vortex and get back to the kind of clarity that speaks for itself.

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Schmarketing: A Jargon Detox for MarketersBy Stephen Boudreau