Wise Up with OpenWater

Always Be Connecting – with Sharon Schanzer


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What if the real secret to business development isn’t selling at all, but building genuine, friction-free relationships over time? In this episode, I speak with entrepreneur, implementation expert, and self-described “superconnector” Sharon Schanzer about the hidden mechanics of networking, execution, and sustainable business growth. Drawing on decades of experience spanning design, technology, consulting, and community-building, Sharon shares why connection is a long game, why most people underestimate the work of business development, and how generalists are becoming increasingly valuable in a specialized world.

We cover topics including:

  • Why “always be connecting” matters more than “always be closing”
  • How friction-free communication and follow-through create trust, referrals, and opportunity
  • Why execution—not just ideas—is the real differentiator for entrepreneurs and organizations
  • If you’ve ever struggled with networking, pipeline-building, or turning ideas into action, this conversation offers a refreshingly practical perspective on what actually moves business forward.

    The Wise Up! Podcast is your regular dose of business wisdom, brought to you by the members of OpenWater.

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