Your Alexa skill could become the voice of your company to customers. How do you make sure that it conveys rich information, delivered with your brand's personality? In this session, Adam Long, VP of Product Management at Automated Insights, discusses natural language generation (NLG) techniques and how to make your Alexa response more insightful and engaging. Rob McCauley, Solutions Architect with Amazon Alexa, shows you how to put those techniques into action.