Today we’ll be chatting with a very successful online entrepreneur, Alyssa Lang.

Alyssa, aka the Workflow Queen, teaches bookkeepers and accountants how to utilize tech and automation to create better workflows, systems and processes. As a result they can run their practices on autopilot, stress less and save time!

After being in the accounting world for five years, Alyssa struggled with streamlining her practice. She felt frustrated and nervous and couldn't sleep at night not knowing where her client work would come from. She was overwhelmed by all the daily tasks, lost track of work and just couldn't keep up.

Alyssa hit a wall and decided to make a change, so she started to automate her practice by creating workflows, systems and processes. She was then able to run her practice and take on more clients, scale and provide excellent service in the process!

These days Alyssa’s a full-time educator. She’s also an Asana Certified Pro and her courses and resources have helped hundreds of bookkeepers and accountants worldwide!

Fun fact: Alyssa's a certified skydiver and has an obsession with great white sharks – eek!

Why should YOU tune-in?

This is the first red-haired, tattooed, sky-diving bookkeeper you’ll ever meet and she runs not one, but two online businesses. With such success you might be tempted to think that she’s got a special gift or a lot of luck, but Alyssa assures us that she’s a normal person just like anyone else. In fact, she started her business while she was still bartending and trying to figure out what she wanted to be when she “grows up!”

 

What we’re talking about:

• Workflow, project management and automation
• The Profit First formula
• The resistance factor
• Time blocking
• Investing in yourself
• Bookkeeping versus tax prep
• Subcontractors versus employees
• Imposter syndrome
• Repurposing content

 

Links mentioned in this episode:

Alyssa's website

Alyssa on Instagram

Alyssa's Kickoff With Asana course

Profit First

 

Minute-by-minute breakdown:

2:09 – How Alyssa explains to friends and family what it is she does for a living

3:14 – What is project management and workflow?

4:20 – What is automation and why is it important in any business?

6:21 – Those “ah ha” moments people experience in Alyssa’s course

8:18 – How Alyssa gets her students to bust through their own roadblocks

12:09 – The Profit First formula

14:44 – When you always feel like you’re running behind

17:19 – Bartending, changing majors and an online bookkeeping business

23:01 – Hiring your first virtual assistant

24:17 – Alyssa loves contractors and needs an employee

30:31 – The difference between being a solopreneur and having your own business

36:25 – How do you get through those periods of imposter syndrome?

42:27 – How much money does Alyssa’s business really make?

46:24 – What’s next?

48:38 – Gina’s repurposing content strategy