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In this podcast episode we'll discuss why it feels like Google ads are getting more and more expensive. Why your cost per lead is rising and most importantly what you can do about it. We'll also share some effective ways to decrease your Google ads cost without doing anything technical.

GET PAMELA'S GOOGLE ADS OPTIMIZATION GUIDE
https://bit.ly/ga-optimization

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I INTERVIEW THE TOP 1% OF AD EXPERTS HERE
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TIME STAMPS

00:00:00 Intro
00:01:30 Why are ads getting more expensive?
00:13:53 Google ads optimization guide
00:14:49 How to set up ad experiments?
00:29:33 Getting rid of spam leads
00:40:43 Google ads setup cheatsheet
00:41:38 Big expensive ad mistakes
00:51:36 Outro