In this Ask-Me-Anything episode of The Journey, Paul tackles a real question from a DTC founder in Prague building a subscription box for non-alcoholic cocktail kits.

The challenge?

Plenty of early interest—newsletter signups, social follows—but low conversion to first purchase.

We unpack what might be going wrong (and what’s probably not), how to diagnose issues with pricing vs. traffic vs. positioning, and what to look for before making a pivot.

This one’s packed with actionable advice for anyone launching something new—and wondering why interest isn’t turning into revenue.

Have a burning question about building your business? Submit it here, and it might be featured on the show!

Companion Post: https://6catalysts.substack.com/p/ama-cocktail-kits-for-the-sober-curious

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