Chief Brand Officer of Deluxe, Amanda Brinkman and creator, producer and host of their hit series “Small Business Revolution,” on Hulu and Prime Video which has been named among Inc. Magazine’s top shows for entrepreneurs, joins host Jennifer Gutman of the Radically Transparent podcast, brought to you by Oktopost, to tackle the topic of brand purpose and how to put it into action.

But to describe this episode as only about brand purpose is doing the entire conversation a disservice.

What’s so beautiful is the way their discussion frames the importance of brands doing well by being good. Yes, that means companies need to focus less on talking AT people and more on content that makes people WANT to actually spend time with their brand.

By the end of this episode, you’ll be left astonished, in awe, and feeling very, very inspired-- and maybe that’s the exact kind of motivation you need to reach your customers in an authentic way through content.