Amanda Freeman is a serial wellness founder. She brought high-intensity Pilates to New York with SLT (Strengthen Lengthen Tone) Pilates, everyone's go-to Pilates studio. She shares her journey from trend forecaster to fitness industry pioneer. After identifying "the rise of well-consciousness" in 2006, she launched Vital Juice, a wellness newsletter that reached 250,000 subscribers.

She discusses growing SLT to over 26 studios and simultaneously creating Stretched, a one-on-one assisted stretching business. She is now launching Func Fit: a longevity-focused circuit workout studio featuring science-backed exercises such as weighted vest walking, strength training, Pilates reformer work, and zone-five cardio. She also shares her personal work-life balance philosophy of choosing to "do more, worse" rather than sacrificing family for career perfection.