A conversation with Amanda Hesser. Amanda Hesser is CEO and co-founder of food, home, and lifestyle brand, Food52. Now in its 10th year, Food52 has evolved wildly from the recipe-sharing site it used to solely be, and recently closed a very large funding round (which we’ll get to in a bit). Amanda and I will be picking up where UK food writer Sybil Kapoor and I left off last week. We discussed what “taste” means, how it is biologically, culturally, and socially constructed, and why it’s important to continually challenge our own… and today, we’ll be exploring how “taste” is determined in our -- supposedly-- algorithmically-optimized worlds, if our unique “taste” is indeed our own, and whether SEO-driven content hurts or helps us.

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