Tune in as Kelly Hopping, CMO of Demandbase, chats with Amanda Malko, a three-time CMO, to unravel the complexities of CMO tenure. Amanda shares insights from her sales-centric background on aligning the CMO role with organizational goals. From org design to leadership dynamics, Kelly and Amanda dissect strategies for optimizing team structures and fostering alignment. Listen for tips on navigating the marketing landscape and unlocking success as a marketing leader.

Whether you're a seasoned executive or an aspiring CMO, this episode delivers valuable tips for driving impact.