This episode, I’m joined by Amanda Maksymiw, the Senior Content Marketing Manager for Lattice Engines. They’re doing some fascinating work with predictive marketing at Lattice Engines, so it was great to get a chance to pick Amanda’s brain. Amanda is the mastermind behind Lattice Engines’ incredibly successful “Marketing Nerd” campaign. And because she is essentially the entire content marketing department, Amanda has a great perspective on what it takes to put a campaign together. So make sure your media listening device is fully charged, throw on the headphones, and download the podcast below.