In this episode, we examine the real impact of the Essence of Africa trade show, its evolution, significance, and what it means for the continent’s tourism future. Joining me on site is Amanda Margison, one of the founders of Essence of Africa, as we reflect on this year’s edition in Malindi, Kenya.From local community engagement to the show’s bold vision of rotating across Africa, this conversation offers an honest look at how Essence of Africa is reshaping the B2B landscape and redefining how the world connects with African destinations.