At the Guardian, Amanda Michel is Global Director and senior product manager of Contributions, a core part of the Guardian’s expanding reader revenue model. In 2018 the Guardian announced the support of more than one million readers around the globe and in 2019 that it had broken even.While subscriptions and paywalls have been the preferred solution of many renowned news outlets, The Guardian has chosen the route of voluntary donations. At The Conference 2019,Amanda shared the story of this decision and its quite interesting effects.