Amanda Niu, founder of furniture brand Eva, shares how the brand has stayed relevant and ahead of the competition by diversifying their product offering, why they’ve doubled down on their test and learn approach to marketing, and how she’s found a way to apply her background in neuropsychology to get into the minds of her customers. 

You’ll learn:  

• Why Amanda launched the business with just one key product – a mattress in a box (and why you could adopt this strategy too) 
• The three things to look for when hiring a new employee
• How Amanda has found a way to apply her background in neuropsychology to get into the minds of her customers
• How this background as a clinical neuropsychologist majorly influences the way she delivers feedback and manages her team
• The importance of reframing negative experiences as opportunities to learn
• The one mistake to avoid so you don’t become a barrier to your own business’s growth

Book mentioned: The Peter Principle by Laurence J Peter and Raymond Hull.

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