"Don't you think that you have overestimated the effect of a technology in the short run while underestimating its effect in the long run". 

180 Degrees Consulting DDUC Welcomes you all to the inaugural episode of its podcast -- Consulting Mix. 

Our first episode is all about the quote you just read, "Amara's effect". Amara’s Law was created by the late Roy Amara, a scientist, and president of a California think tank. It states that we tend to overestimate the effect of a technology in the short run, while we underestimate the effect technology will have in the long run. We see this all the time when new things come onto the market. When laptops, smartphones, or even social sites like Facebook jumped onto the scene, many pushed to incorporate them into their businesses without really considering what they would do for the bottom line. And if you implemented it without seeing the true benefit, it quickly overshadowed its true potential.

We'll be eventually covering more such interesting and rarely known concepts in our next episodes. 

Stay Tuned!! :) 

Credits : Lavanya Puri & Robin Ahuja